Public relations involve engaging people or companies for beneficial ties through communication. For example, a public relations officer should ensure that he/she gets favorable news coverage for a company. You need to know how to talk to people, be creative, and have excellent communication skills. Entry-level jobs include communication specialist, assistant account executive, and junior copywriter. You need experience for you to get a role in the public relations field.
How to start a career in public relations
1. Get a degree
You need a degree for you to enter the public relations sector. A degree in communication, business, journalism, English, public relations, or any other arts degree can help you kick start your PR career. A master’s degree will help you advance the ranks of management. Check the list of colleges that have been approved by the PR Student Society before you enroll for a degree.
2. Enroll for internship programs
Internships help you get the required experience in the PR field. These programs help you know your strengths and weaknesses and also create networks that can help you build your career. Most colleges arrange internships with companies, eliminating the hassle associated with searching for internship programs. Note that some organizations offer financial compensations during internships. Ensure that you take advantage of these programs. Make sure that you identify your strengths and weaknesses. Assess your strengths before you decide on the career path to follow.
3. Secure a job
Most organizations employ PR professionals. Therefore, getting a job won’t be very difficult. Some companies have large PR departments that employ many individuals at a go. Also, PR agencies require professionals who offer services to individuals and organizations. The clients pay the PR agencies for their services, depending on the agreement. Note that PR professionals who work for private companies tend to earn more when compared to those who work for PR agencies.
You can start your career in public relations without a degree, but it’s a difficult task. Get an entry-level job in a PR agency. Understanding the fundamentals of PR will help you move up the ladder. You can try the government agencies if you love public service.